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SERMA Safety Campaigns

Driving Safety Campaign 2018: Don’t Engage in Road Rage!


  SERMA’s successful Driving
  Safety Campaign is now in its
  fourth year. The theme of this
  year’s campaign is avoiding
  road rage. The tagline “Don’t
  Engage in Road Rage” appears
  on the new gas pump signs,
  which are now being installed
  on State-operated gas pumps
  throughout the central Maryland
  area.

  Members of the 2018 SERMA
  Driving Safety Campaign team
  include:

  • Henry A. Alfred, Occupational Safety & Health Chief, State Highway Administration, Maryland Dept. of Transportation;
  • First Sergeant Colin Bristow, Maryland State Police Liaison to the State Highway Administration;
  • Dianna Fornaro, APR, Senior Communications Specialist, Chesapeake Employers Insurance;
  • Amy Hager, Forensic Photographer Supervisor, Forensic Sciences Division, Maryland State Police;
  • Janeene Jensen-Graf, CEAS, Senior Risk Management Consultant, IWIF/SERMA;
  • Brittany Keller-Hokuf, CEAS, Risk Management Consultant, IWIF/SERMA;
  • Kristin Klein, Chair, SERMA Risk Management Committee;
  • Margaret Michel, Risk Manager, Maryland State Police;
  • Marc Proudford, Director, Human Resources, Maryland Dept. of Commerce;
  • Howard Thomas, Risk Management Supervisor, IWIF/SERMA.

This campaign also features a companion Safety Tip Sheet explaining the ways to avoid engaging in road rage. 


Driving Safety Campaign 2017: The Dangers of Drowsy Driving

  SERMA’s 2017 safety campaign   involving signage for the State
  of Maryland’s gas pumps was   a success. The signs featured
  the headline “Drowsy Driving =
  Lousy Driving,” and focused on
  the dangers of drowsy driving.
  They were installed on 110
  State-maintained gas pumps
  throughout Maryland.

  According to the National
  Highway Traffic Safety
  Administration (NHTSA), “A
  variety of research approaches and data indicate that traditional measures of drowsy driving may significantly underestimate the prevalence of the issue.”

The driving safety campaign also featured a companion Safety Tip Sheet explaining the dangers of drowsy driving and offering tips on how to prevent a drowsy driving crash.


Driving Safety Campaign 2016: The Dangers of Distracted Driving


SERMA’s safety campaign involving signage for the State of Maryland’s gas pumps went into effect in April 2016. The safety messages focus on the dangers of distracted driving and, more specifically, the dangers of using a cell phone while driving. The new signs replaced the previous signs atop many state-owned gas pumps across Maryland.

The signs feature the headline, “One Text or Call Could Wreck It All,” the same slogan used by the National Highway Traffic Safety Administration (NHTSA) in its nationwide campaign to end distracted driving.

According to NHTSA’s website: “One of the most alarming and widespread forms of distracted driving is cell phone usage." And, according to a study by the Virginia Tech Transportation Institute (VTTI), sending or receiving a text takes a driver’s eyes off the road for an average of 4.6 seconds, the equivalent of driving blind at 55-mph for the length of an entire football field.

In addition to the gas pump signage, this campaign also included a Safety Tip Sheet and an 11x17" color indoor poster.
      




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