SERMA Safety Campaigns

Spring 2016

SERMA launches 2nd year gas pump topper safety reminder:
The dangers of using a mobile phone while driving

Phase Two of SERMA’s safety campaign involving signage for the State of Maryland’s gas pumps went into effect in April 2016. The new safety messages focus on the dangers of distracted driving and, more specifically, the dangers of using a cell phone while driving. The new signs replaced the previous signs atop many state-owned gas pumps across Maryland.

The signs feature the headline, “One Text or Call Could Wreck It All,” the same slogan used by the National Highway Traffic Safety Administration (NHTSA) in its nationwide campaign to end distracted driving.

According to NHTSA’s website: “One of the most alarming and widespread forms of distracted driving is cell phone usage." And, according to a study by the Virginia Tech Transportation Institute (VTTI), sending or receiving a text takes a driver’s eyes off the road for an average of 4.6 seconds, the equivalent of driving blind at 55-mph for the length of an entire football field.

In addition to the gas pump signage, this campaign also included a downloadable Safety Tip Sheet and an 11x17" color poster that can be ordered from Chesapeake Employers.

Spring 2015

SERMA, state agencies team up to create roadway worker safety messages and tips

Gas pump install graphic  With the help of IWIF and several
  state agencies, SERMA
  launched a novel safety
  campaign in spring 2015. The
  campaign featured important
  messages about roadway
  worker safety and is visible on
  state-owned gas pumps across

  The first in the series of gas
   pump signs bears the slogan
“Be Seen and Not Hurt.” This sign focused on the importance of wearing the fluorescent yellow, high-visibility safety clothing for state highway workers and others who work along Maryland’s highways, roads, bridges and tunnels.

In addition to the gas pump toppers, the “Be Seen and Not Hurt” campaign also included a downloadable Safety Tip Sheet and an 11x17” color poster that can be ordered.

The campaign was the idea of Lt. Michael Tagliaferri, of the Maryland State Police (MSP), pictured. As the State Police’s liaison to the State Highway Administration (SHA), Lt. Tagliaferri knows firsthand the risks that fast-moving traffic poses to those who work alongside the state’s roadways.

The new gas pump topper signs were unveiled at a ribbon cutting ceremony at SHA in Hanover, MD, on Friday, May 1, 2015. The signs have been posted atop state-operated gas pumps throughout Maryland, including Western Maryland and the Eastern Shore.

Future plans call for the development of additional messaging with other important driving safety reminders, including the dangers of cell phone use while driving and drowsy driving dangers.

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